Free course · 5 lessons · ~40 min
Learn GEO: how to get your work cited by AI
Generative engines — ChatGPT, Perplexity, Google AI Overviews — are the new front door. This is a why-first walkthrough of how they pick sources, and how to become one. Built by Paul Takisaki.
Technical-friendly, evidence-backed (every claim cited), and free. Start at Lesson 1 or jump in anywhere.
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1
How AI chooses what to cite
The RAG pipeline, and why engines cite passages, not pages.
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2
The citable passage
The edits that lift citation — plus a hands-on Rewrite Lab.
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3
Where AI actually looks
Why AI quotes other people's pages — and the consensus signal to build.
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4
The access audit Is your site even reachable by AI crawlers? Coming soon.
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5
Measuring AI visibility Track share-of-voice and AI-referral traffic over time. Coming soon.
Lessons 4 & 5 are in production.